Paid Social Manager

 

We are seeking a Paid Media Specialist to manage paid social campaigns for our lifestyle, travel, and food + beverage clients.

What You Will Accomplish:

* Formulate paid-social strategy for clients and ensuring that recommendations and decisions are consistent with client objectives

* Fully manage campaign set-up, activation, and day-to-day client communication

* Implement best practices for desktop and mobile user acquisition campaigns.

* Continually drive forward innovation of our paid social channels, eventually mentoring or managing new additions to the team

* Analyze and report relevant social media KPIs on a monthly basis for successes and opportunities

* Investigate all new opportunities from a board perspective to determine relevancy and soundness of an idea or company

Your Timeline:

* Month one, you will take over paid channel management of Facebook, Instagram, Twitter and Pinterest - executing on growth goals for the consumer and mobile spaces.

* By month three, you will create a prioritized roadmap and framework for testing new audiences, creatives, and techniques in each channel.

* By month six, you will have complete control of strategy and execution of a portfolio of paid channels that support the growth of all our businesses.

Talents You Bring to the Team:

* Extensive experience in planning, developing, executing, analyzing and optimizing campaigns for paid campaigns on social platforms (Facebook, Twitter, Pinterest, etc)

* Strong knowledge with Facebook Ads Manager and Power Editor

* Hands-on knowledge of digital media tools - Digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; basic video creation/editing skills are a bonus

* Experience using a variety of popular social media and blogging platforms - Facebook, Twitter, Instagram, Pinterest, Wordpress, Tumblr, Squarespace, etc.

* Familiarity with Google Analytics

*Ability to think on your feet and work independently with limited resources on multiple tasks being deadline driven

* Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail

* Create compelling content and posts on social media platforms

* Contribute and pitch ideas for social media content and marketing campaigns


Interested candidates, please email cover letter, resume, and social media content examples to andria@idealwild.com.