WHO WE ARe

**We are storytellers.** We work with your team to draw out the hidden gems and engaging messages that resonate with your audience, creating a suite of social media content that inspires action and encourages connections with your online community.
**We are creative geeks.** We nerd-out on all the latest digital marketing technology, apps, and platforms, and are exceptional at curating on-brand content and delivering high-level cultured aesthetics for each client. You can find us swiping through Ad Age or Social Media Today articles in the middle of the night or flipping through Condé Nast Traveler for tourism insight and Aperture and DWELL for design inspiration. Marketing is our livelihood and prolific aesthetics is our passion.
**We deliver results.** You need a return on your investment. After all, social media marketing exists to help you reach your business goals. We ensure that every member of our team has a deep understanding of the demands of your organization, tirelessly digging deep into data, trends, and user interactions to ensure our efforts are working for you every minute, every day.

we are a team

Brilliant people develop brilliant solutions. They raise the bar in a competitive market. Our team is no exception; we may be small, but we pack a big punch. We are a group of entrepreneurially spirited individuals who are passionate about our jobs and the work we provide to our clients.

When needed, we partner with the most talented subcontractors who are excelling in their industry. We create an environment where each partner is free to unleash their full creative potential, while being challenged and supported. In freedom lies inspiration.

Andria Gutierrez || President

I help brands grow by building digital strategies that connect, engage, and inspire. With 14+ years of experience in social media marketing and brand development, I specialize in creating campaigns that spark genuine relationships and drive measurable results.

As Founder of IDEAL WILD, I’ve spent over a decade helping businesses turn ideas into impactful digital experiences through content, influencer partnerships, and paid, owned, and earned media. Passionate about the customer journey, I thrive at the intersection of creativity and strategy—where brands meet their audiences in meaningful ways.

Emily Detwiler || Account/Project Manager

Emily has 10 years of professional experience within the destination marketing industry, specifically in the North Lake Tahoe region. Her background includes account management at Lockett & Sullivan and large-scale wedding and event planning. She was the first event manager for Truckee Thursdays, a large scale community fair that includes local vendors, a beer garden, and live music. Emily is an enthusiastic and essential team member, keeping our multiple projects organized and efficient.

Helena Guglielmino || Social Media Manager

Helena is our Social Media Coordinator guru. Her passion for marketing and love for the outdoor and travel industries make her the perfect lead for West Shore Tahoe and Visit Truckee’s destination marketing efforts. Helena manages content creation and community management for a number of clients and was essential in developing our signature influencer marketing program.