California Ski Resorts Invest Heavily in the Guest Experience
From new lodges and expanded snowmaking to new lesson programs, deals and the return of signature and annual events, resorts in California and Nevada are ready to welcome back winter
Mt. Rose Ski Tahoe is the First Tahoe Area Resort to Open for the 2025-26 Winter Season
Thanks to early season storms and cold temperatures that have allowed the resort’s robust snowmaking efforts to begin in earnest, Mt. Rose Ski Tahoe is getting the 2025-26 winter season underway on Friday Nov. 21, 2025.
Mt. Rose Ski Tahoe Invests $6 Million Ahead of 2025-26 Winter Season
Resort experience upgrades include new 20-lane, dual conveyor lift-served, Wildeslide Tahoe Tubing Center with its own lodge, snowmaking system improvements and more
Ski or Ride Free at Tahoe Area Resorts with a Tahoe License Plate Purchase
With the first snow of the season already dusting the Sierra and ski season primed to kick off at Lake Tahoe area resorts in the coming weeks, now is the time to get a free lift ticket to use this winter.
NTCA Selects 17 Projects to Receive up to $20M
TOT-TBID Dollars At Work support workforce housing, transportation, trails, and tourism mitigation initiatives
Friends Don't Let Friends Block Trails
New Take Care Tahoe campaign launches in Truckee to reduce conflicts on multi-use trails