The Town of Truckee hired Ideal Wild to manage and increase their social media presence while driving traffic from social platforms to their website and increase email sign-ups.
Web Traffic: Through a highly targeted paid social campaign, remarketing and blog content, Truckee.com's web traffic from social media increased by 1,808% to 35,000 hits from 2016 to 2017.
Brand Awareness: Truckee wanted to increase overall brand awareness on Facebook and Instagram. With minimal digital assets, we partnered with photographers and videographers and utilized highly curated user-generated content for posts. The active
Facebook: Increased reach from 1.1 million in 2016 to 4.2 million in 2017. Impressions increased from 1.9 million in 2016 to 6.6 million in 2017.
Instagram: Engagement per post increased from 180 average organic engagements per post in 2016 to 505 average organic engagements per post in December of 2017.
Email Sign-Ups: Successful email sign-ups were generated through bi-annual giveaways. The giveaways were promoted via organic posts, Instagram stories, Instagram ads and Facebook Ads, and pushed to a highly targeted audience that aligned with Truckee's ideal visitor. Each email sign-up exceeded Truckee's goal of costing less than $0.25 per sign up.