WEST SHORE ASSOCIATION
Website Development, Logo Design, Photography, Social Media Strategy, Content Creation, and Email Marketing
The West Shore Association approached Ideal Wild to gain awareness of the West Shore of Lake Tahoe and take their organization from print mailers to the digital age. With a limited budget, we launched the association on Instagram, Facebook, and Twitter under @WestShoreTahoe.
With a limited budget, we launched the West Shore Association on Instagram, Facebook, and Twitter under @WestShoreTahoe. Our main goals for West Shore were user-generated content, increase reach and brand awareness as well as engagement on social media channels. We aimed to make the West Shore of Lake Tahoe a “must-see” destination and a place to be via beautiful photography from users, increasing awareness among potential travelers to the area and uniting locals. Another marketing hurdle we had was a low photography inventory when we began working with West Shore Association making it difficult to showcase the destination in any marketing and social media venues.
Along with launching the social accounts, we also began promoting the branded hashtag #WestShoreTahoe. This campaign was designed to leverage the area's beauty and surrounding nature while increasing engagement on social media. The campaign inspired locals and visitors to share their favorite West Shore experiences and their passion for the area. It quickly became apparent that the social accounts and #WestShoreTahoe had taken hold and become an endless addiction for locals and visitors to show their love of Lake Tahoe.
Being a small association the campaign had a minimal budget for social media management and advertising. The campaigns successes are attributed to a consistent effort of showcasing eye-catching, authentic content and a dedication to audience and influencer management.
In the first year, the Facebook page had grown to 3,000 followers and received 2.9 million impressions. Following suit, their Instagram page had grown to 6,000 followers. Through the branded hashtag #WestShoreTahoe, the client received over
In the second year, Facebook followers more than doubled to 7,105, received 7.7 million impressions and 37,000 check ins. Instagram followers reached 13,500.